Product API

Product Credits

Product API uses Product Credits not API credits, because 1 lookup can bring back 5000 products.

You need to login or signup to use the BuiltWith API. After logging in your actual API key will be shown here.

Introduction

The BuiltWith Product API lets you find products for sale across the entire internet in a JSON feed. The Product API uses Product Credits, not API credits providing efficient cost savings.

The general access method is as follows:
https://api.builtwith.com/productv1/api.json?KEY=00000000-0000-0000-0000-000000000000&QUERY=Adidas%20Yeezy

Authentication

You must provide your API key in each lookup. Our endpoints are HTTPS only, providing key encryption. Never expose your API key.

Your API Key is
00000000-0000-0000-0000-000000000000

Product Query Example

JSON Query for Celine Sunglasses
https://api.builtwith.com/productv1/api.json?KEY=00000000-0000-0000-0000-000000000000&QUERY=Celine%20Sunglasses

JSON Query for Celine Sunglasses, limiting to 1 Store
https://api.builtwith.com/productv1/api.json?KEY=00000000-0000-0000-0000-000000000000&QUERY=Celine%20Sunglasses&LIMIT=1

JSON Query for Celine Sunglasses, limiting to 10 Stores, getting page 5
https://api.builtwith.com/productv1/api.json?KEY=00000000-0000-0000-0000-000000000000&QUERY=Celine%20Sunglasses&LIMIT=10&PAGE=5

Domain Query Example

JSON Query for All Products sold at jbhifi.com.au
https://api.builtwith.com/productv1/api.json?KEY=00000000-0000-0000-0000-000000000000&QUERY=dom%3Ajbhifi.com.au

Code Examples

Here are implementation examples in different programming languages for making API requests:

var client = new HttpClient();
var request = new HttpRequestMessage
{
    Method = HttpMethod.Get,
    RequestUri = new Uri("https://api.builtwith.com/productv1/api.json" +
"?KEY=00000000-0000-0000-0000-000000000000&QUERY=Celine%20Sunglasses&LIMIT=10&PAGE=5"),
};
using (var response = await client.SendAsync(request))
{
    response.EnsureSuccessStatusCode();
    var body = await response.Content.ReadAsStringAsync();
    Console.WriteLine(body);
}
import requests
url = "https://api.builtwith.com/productv1/api.json"
params = {
    'KEY': '00000000-0000-0000-0000-000000000000',
    'QUERY': 'Celine Sunglasses',
    'LIMIT': 10,
    'PAGE': 5
}
response = requests.get(url, params=params)
print(response.json())
<?php
$url = "https://api.builtwith.com/productv1/api.json";
$params = array(
    'KEY' => '00000000-0000-0000-0000-000000000000',
    'QUERY' => 'Celine Sunglasses',
    'LIMIT' => 10,
    'PAGE' => 5
);
$url_with_params = $url . '?' . http_build_query($params);
$response = file_get_contents($url_with_params);
$data = json_decode($response, true);
print_r($data);
?>
const https = require('https');
const url = 'https://api.builtwith.com/productv1/api.json?KEY=' +
'00000000-0000-0000-0000-000000000000&QUERY=Celine%20Sunglasses&LIMIT=10&PAGE=5';
https.get(url, (res) => {
    let data = '';
    res.on('data', (chunk) => {
        data += chunk;
    });
    res.on('end', () => {
        console.log(JSON.parse(data));
    });
}).on('error', (err) => {
    console.log('Error: ' + err.message);
});
import java.io.BufferedReader;
import java.io.InputStreamReader;
import java.net.HttpURLConnection;
import java.net.URL;
public class BuiltWithAPI {
    public static void main(String[] args) throws Exception {
        String url = "https://api.builtwith.com/productv1/api.json" +
 "?KEY=00000000-0000-0000-0000-000000000000&QUERY=Celine%20Sunglasses&LIMIT=10&PAGE=5";
        URL obj = new URL(url);
        HttpURLConnection con = (HttpURLConnection) obj.openConnection();
        con.setRequestMethod("GET");
        BufferedReader in = new BufferedReader(
            new InputStreamReader(con.getInputStream()));
        String inputLine;
        StringBuffer response = new StringBuffer();
        while ((inputLine = in.readLine()) != null) {
            response.append(inputLine);
        }
        in.close();
        System.out.println(response.toString());
    }
}
require 'net/http'
require 'uri'
require 'json'
uri = URI('https://api.builtwith.com/productv1/api.json')
uri.query = URI.encode_www_form({
    'KEY' => '00000000-0000-0000-0000-000000000000',
    'QUERY' => 'Celine Sunglasses',
    'LIMIT' => 10,
    'PAGE' => 5
})
response = Net::HTTP.get_response(uri)
data = JSON.parse(response.body)
puts data
package main
import (
    "fmt"
    "io/ioutil"
    "net/http"
)
func main() {
    url := "https://api.builtwith.com/productv1/api.json?KEY=" +
"00000000-0000-0000-0000-000000000000&QUERY=Celine%20Sunglasses&LIMIT=10&PAGE=5"
    resp, err := http.Get(url)
    if err != nil {
        panic(err)
    }
    defer resp.Body.Close()
    body, err := ioutil.ReadAll(resp.Body)
    if err != nil {
        panic(err)
    }
    fmt.Println(string(body))
}
curl -X GET
"https://api.builtwith.com/productv1/api.json?KEY=00000000-0000-0000-0000-000000000000&QUERY=Celine%20Sunglasses&LIMIT=10&PAGE=5"
Reference
GET Request Parameters
NameExamplesRequired
KEY00000000-0000-0000-0000-000000000000Yes
QUERYceline%20sunglasses
dom:jbhifi.com.au
Yes
LIMIT50
The amount of shops to bring back.
No
Defaults to 50, cannot be more than 500.
PAGE3
The page of results to bring back.
No
Defaults to 0 (first page)
Response Object
Format: object->shops[products[]]
NameExamplesDescription
queryceline sunglassesWhat you searched for.
is_moretruetrue or false - use PAGE request to get more pages.
page0Current data page (0 is first page).
limit50Current page limit of shops (max 500) use LIMIT request to modify.
results50The amount of products in the result set.
shop_count10The amount of shops in the result set.
credits2000000The amount of credits you have.
used337925The amount of credits you have used.
remaining1662075The amount of credits you have remaining.
used_this_query50The amount of product credits used for the query.
next_page/productv1/api...Path to the next page of results.
shops[]Explained belowThe array of shop and product results for your query.
shop and products
NameExamplesDescription
Domainjbhifi.com.auThe domain and or subdomain of the result
Products[]
  TitleBronzer BoosterThe title of the product.
  Urlbronze-bootserRelative URL of the product.
  Indexed2024-09-15T00:00:00Date the product was last detected.
  FirstIndexed2023-09-15T00:00:00Date the product was first detected.
  Price122.33Price of the product in the Shop default currency.
Special Domains

We maintain two lists of use for you when looking up domains. Ignore lists and BuiltWith Suffix lists.

Ignore List
This is our own internal list of domains we do not index. They are either blocked, contains too many misleading technologies or too many subdomains with user generated content.

BuiltWith Suffix List
This is based on the Public Suffix List but includes many additional entries for companies with subdomains that should be considered top level domains. This list provides us with better visibility for internal websites for example it brings northernbeaches.nsw.gov.au to the top level over nsw.gov.au.

Ignore Domains (XML, JSON or TXT)
https://api.builtwith.com/ignoresv1/api.json
Suffix Domains (XML, JSON or TXT)
https://api.builtwith.com/suffixv1/api.json
Error Codes

Note error messages in this format cannot be guaranteed, your implementation should also consider non-200 response codes as errors. The Lookup property will be null (json) or not provided (xml) if the error is server related. View all potential well-formed error codes.

Terms of Use

Our standard terms cover the use all of our APIs.

In general, you can use the API to enhance your product in many ways. The only limitation is you cannot resell the data as-is or provide duplicate functionality to builtwith.com and its associated services.